Identity, formerly Identity Marketing & Public Relations, is slimming its name as the company cherry picks its customers to manage its growth in Bingham Farms.
"We can only grow as fast as we can grow great people or find them," says
Mark Winter, managing partner with Identity. "I have always taken a managed-growth approach."
That doesn't mean the 14-year-old company is only hiring one, maybe two people. It has added five people to its staff, including recently hiring a former social media intern. The company now employs 27 people and the occasional intern after hiring a slew of designers, software coders and sales people.
Identity has watched its revenue increase by 15 percent this year as the economy rebounds. Winter aims to notch 15-percent growth year over year for the next three years as his company looks at increasing its fees and expanding its relationships with existing customers.
"We're going to be cherry picking the best opportunities to grow our business," Winter says.
Source: Mark Winter, managing partner with Identity
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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