Ignite Pages start-up aims to become Facebook for real-estate listings

Trevor Fitzgerald recently left his job as a computer programmer for Business Internet Solutions to start his own firm, Ignite Pages.

The downtown Royal Oak-based start-up has just launched a real-estate-oriented app that allows realtors and other property professionals to stand out in an Internet world dominated by Craigslist. Think of it as a Facebook for real-estate listings.

"It's a tool for real-estate agents to create their web pages for their own individual property," Fitzgerald says. "It allows them to stand out with their online presence."

Fitzgerald, 24, interned for a real-estate firm a few years ago and knows that professionals often have a hard time managing their online presence. Ignite Pages hopes to make that online presence more noticeable while making it simpler for real-estate agents to use the software.

So far Fitzgerald has signed up a number of local real-estate agents and a used-car dealership. "The pages are generic enough that they can use them for multiple projects," Fitzgerald says. He hopes to take this product national within the next year and hire an employee or two to accommodate that growth.

Source: Trevor Fitzgerald, founder of Ignite Pages
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.