Bingham Farm-based jacapps recently signed a deal to partner XAPPmedia to bring new voice recognition technology to its line of mobile apps.
Radio stations have been leveraging jacapps mobile apps for years, giving the company enough credibility to expand its client base into other industries, such as automotive.
XAPPmedia provides an interactive audio advertising service, utilizing voice recognition technology. That way people listening to an ad on the radio can respond to a cue on the advertisement to make an order with just their voice. No buttons needed.
"We think this is a huge leap forward," says Bob Kernen, COO of
jacapps. "You can see how it can be a big driver with ads."
The 6-year-old company also recently launched a new product platform that allows it to streamline the creation of its apps.
"It allows us to work in a much more efficient way," Kernen says. "We don't need to build each app from scratch. We can configure them to our clients needs."
Which has allowed the company to grow its revenue by 20 percent over the last year. That in turn has prompted jacapps to hire two people (software developers), rounding its staff out to 10 employees and an intern.
"We have had really strong revenue growth over the last few years," Kernen says.
Source: Bob Kernen, COO of jacapps
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
Enjoy this story?
Sign up for free solutions-based reporting in your inbox each week.