Plutonium Paint has already made a name for itself as a high-end aerosol paint brand, but this year it's looking to expand its product line.
The Southfield-based startup's principal product is a high-end spray paint targeting contemporary creatives, such as street art artists, muralists, arts and crafts enthusiasts, and do-it-yourselfers. Now the 4-year-old company will grow its pallet of colors.
"We have a few new products coming out this year," says Barry Fleischer, president of
Plutonium Paint.
Plutonium Paint plans to offer more colors and shades without forcing its retailers to carry each product. The paint will be available in dozens of colors, all flat.
"We are coming out with a clear coat that will protect the paint," Fleischer says. "It will be available in semi-gloss and in gloss."
Plutonium Paint, which has added a few people this year to a staff of six employees and six independent contractors, is also looking to beef up its sales this year. It has traditionally sold its products at hobby stores for DIYers. It is now expanding into hardware chains and traditional paint stores.
"We also received a vendor number from Ace Hardware this year," Fleischer says.
Source: Barry Fleischer, president of Plutonium Paint
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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