RingSide Creative prepares for growth

Thursday, December 3, 2009 | Source: metromode
For decades, GTN was a post-production house, until two years ago when it became RingSide Creative.

The new name reflects the Oak Park-based firm's new philosophy of adapting and getting ahead of the curve in creative content and production. The company now does this work in any medium, including broadcast, cinema, and the Internet.

The company is taking a special interest in digital and social media, molding its business plan to take advantage of these growing mediums.

"We're really seeing a shift to there," says Sara Gouin, designer for RingSide Creative.

The new shift has allowed Ringside Creative to keep its staff at about 65 people and the occasional independent contractors and interns. The firm expects to bring a few more people onto its staff next year as it continues to diversify its portfolio from its base in the automotive industry.

Source: Sara Gouin, designer for RingSide Creative
Writer: Jon Zemke
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Design, Internet, Oakland County, Social Media 

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