Search Ad Marketing adds clients, to add jobs

Meaghan McCann worked in advertising for a big company until she decided to start a family. Then the soon-to-be-mother decided to take over AdWords and social media responsibilities for the company on a part-time basis, a move that led to the creation of her own company, Search Ad Marketing.

That was four years ago. About the same time, McCann's husband was laid off from his automotive job. Luckily, Search Ad Marketing's services were rising in demand to help offset the hardship.

"It just made more sense to put more time into this to make it a full-time thing instead of looking for a job," McCann says.

Today the downtown Plymouth-based company employs McCann, an intern, and a few independent contractors who handle search engine optimization, Internet marketing, and social media. McCann just signed three new clients and hopes to continue growing, adding up to five people over the next year.

She also recently started the PayPerClick Club, which serves as a primer for people and companies that are just dipping their toes into Internet marketing and AdWords. McCann expects to turn that into a pipeline for new business down the road.

Source: Meaghan McCann, owner of Search Ad Marketing
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.

Search Ad Marketing adds clients, to add jobs

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