The Otter Company sees a gap in the outerwear market, a gap the Birmingham-based retailer has been working to fill for its first 18 months.
The Otter Company makes ecologically sound outerwear that can be found at select men's stores, golf course shops and online. Think running fleeces made with sustainable materials, such as natural fibers. It also goes the distance to make sure its clothing is up to par for outdoor athletics, allowing for maximum movement and wicking protection in the outdoors.
"There was a lot of room for improvement on existing products," says Martin Stebbins, president of
The Otter Company. "What we were looking for wasn't available to us."
The retailer has put together a sales team and its new staff of four employees and stable of independent contractors are gearing up for a national launch. They hope to have their products in 250 stores and grow the product line within the next year. And more jobs are on the horizon.
"We think we'll double our sales every year for the next few years," Stebbins says.
Source: Martin Stebbins, president of The Otter CompanyWriter: Jon ZemkeRead more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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