, a staple on the literary scene in Northwest Michigan with its Suttons Bay location, has expanded with a second storefront that is located on Front Street in Traverse City.
The bookstore, owned by Peter Makin, opened its second location at 118 East Front Street--a location Makin says he couldn't pass up.
"Traverse City is the place to be in Northwest Michigan, and Front Street is the place to be in Traverse City," says Makin. "We are excited about this new phase in Brilliant Books' life. We think we can add to the vibrant, rich culture of Traverse City."
Makin, who has five employees at the Suttons Bay location, will be adding five to seven employees for the new Traverse City store.
For those who have been fans of Brilliant Books since it opened in 2007, there's nothing to worry about in the new location--all the old services, such as a great selection, friendly and knowledgeable staff as well as Book of the Month, memberships and pre-orders will continue.
And that's not all.
"We will continue to have outstanding author events at both Brilliant Books locations," says Makin.
Writer: Sam Eggleston
Source: Peter Makin, Brilliant Books