United Federal Credit Union promotes two

United Federal Credit Union has moved two of its employees.

Carly McNeilus has been named Director of eCommerce Sales and Marketing and  Nithida Somsanith has been appointed to the position of Products Marketing Manager at United Federal Credit Union in St. Joseph.

McNeilus will lead the staff as it revamps ways members interact with the credit union digitally. She will lead them as they prioritizes, design, and develop new digital connections. She also will direct changes in existing interactions.

She will oversee selection, quality assurance, and implementation of new technology solutions and will be responsible for growing sales and improving service levels for web- and mobile channel-derived business and transactions.

McNeilus was previously eCommerce Technology Manager in the UFCU Information Technology Department. There she was responsible for day-to-day operations of digital electronic channels including web; mobile; apps, and other integrated systems, and directing the implementation of technology solutions to help enable the credit union's strategic goals.  

McNeilus’ previous experience includes marketing and consumer relations positions in Southwest Michigan and Northwest Indiana.

A Southwest Michigan native, McNeilus earned a Bachelor of Arts degree in Communication Arts and Sciences from Michigan State University in East Lansing, Michigan.  She lives with her family in Niles.

Somsanith will lead the pricing, promotion and life cycle management of UFCU products. Somsanith was previously a Business Products Specialist with UFCU. She designed, developed, implemented, and managed business products and services to meet the long-range strategic objectives and financial targets of the credit union.

Somsanith’s previous experience includes management, consulting, marketing and business development positions with The Pure Pantry, Kiran Analytics, Charter One Bank and Chase.

A St. Joseph native, Somsanith  earned a bachelor of arts degree in Organizational Studies from the University of Michigan at Ann Arbor and a Masters of Business Administration with an emphasis in Marketing from the University of California at San Diego. She lives in St. Joseph.

United Federal Credit Union has more than 130,000 members worldwide, and manages assets in excess of $1.83 billion. Its corporate offices and main branch are located in St. Joseph and it has other branches in Arkansas, Indiana, Michigan, North Carolina, Nevada, and Ohio.

United Federal Credit Union
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