Local Clothing Label Finds Niche With New Store Space

A local clothing label has carved out a niche among other retailers in Meridian Mall. DEFYE clothing recently moved from a kiosk inside the mall to a 1,000-square-foot store.

According to excerpts from the article:

The company, founded by Okemos native Michael Doherty, sells screen-printed graphic T-shirts, sweatshirts, button-down shirts, hats, jeans and other clothing items for men and women. Doherty also makes some children’s apparel.

Doherty designs the artwork for the screen-printed items for DEFYE, named after the phrase "define your own existence."

"It's really exciting," he said of his company's growth. "A lot of it has to do with this connection with college students and a lot of people kind of going through this same struggle of finding their own way in life, and a lot of them can relate to the whole message behind the label."

Read the article here.
Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.
Signup for Email Alerts