Video Games Help Marshall Music in Lansing Celebrate 60 Years

Lansing-based Marshall Music Co. is celebrating its 60th anniversary, with a boost from the growing musical video game industry.

According to excerpts from the article:

You might want to think twice before pulling the plug on your child's favorite video game.

It could be training a budding musician — and helping a mainstay Lansing-based music company in the process.

Music-oriented video games such as "Guitar Hero" are driving young people to more than just the local gaming store. They also are piquing players' interests in the actual instruments they toy with — virtually or otherwise.

As the company enters its seventh decade, Lansing-based Marshall Music Co. is benefiting in what some might say is an unexpected way from the gaming onslaught.

Read the entire article here.

Enjoy this story? Sign up for free solutions-based reporting in your inbox each week.
Signup for Email Alerts