I am among a rare and growing breed of former residents returning to Lansing after decades of living on the West Coast! What brought me back were the amazing people, the low cost of living and a growing technology community. As a small business marketing consultant in Seattle, I had the pleasure of helping mom-and-pop shops, micro businesses and small startups grow their companies through strategic marketing and creative copywriting. It's thrilling to now apply my business expertise to one of the local success stories.
BioPhotonic Solutions is a small, second-stage startup company that develops and manufactures technology used for optimizing ultrafast lasers (known as femtosecond lasers). While we're proud to be an MSU spinout and a company home grown in Michigan, our products have a national and global reach. Just recently, the company was honored as one of 50 Michigan Companies to Watch, and our technology was singled out for excellence with the Innovation Award.
In my role as administrative manager of a seven-person company, it's not surprising that I have to wear a lot of hats. As the only non-scientist in the company, I do pretty much anything that isn't…well, science. On any given day I might be managing an email or print marketing campaign, fielding human resources issues, paying the bills, trying to grow our social media presence or organizing the myriad details that go into planning our annual workshop.
Volunteering is huge in my life, and in the year I've been back, it's one of the ways I've reacquainted myself with the area. I've had the pleasure of working with the MI-SBTDC (Small Business and Technology Development Center), the Greater Lansing Food Bank and many of the fun and eclectic events that take place in Old Town. This year, I'm excited to be a part of the planning committee that organizes Lansing JazzFest, Old Town BluesFest and Mosaic Festival.
Follow me on Twitter
@princesslons
| Job Title: |
Administrative Manager |
| Company: |
BioPhotonic Solutions |
| College: |
University of Washington, Certificate Technical Writing & Editing, Seattle, WA
|
| High School: |
East Lansing High School, East Lansing, MI
|
| Lives In: |
Holt |