As the marketing world continues to adapt to the Internet age, firms like Ann Arbor-based Enlighten are taking advantage of the changing paradigm.
"More and more marketing and sales are going digital," says Steve Glauberman, CEO of
Enlighten. "The needs of companies to connect to their customers is coming increasingly from digital channels."
That has allowed the 30-year-old company to hire five people over the last year. Its staff now stands at 100 employees and 10 more interns and independent contractors. Enlighten has grown its revenue by 20 percent over the last year and expects to grow by another 10-20 percent this year.
Another aspect that is fueling the company's growth is its WhatWasThere.com project, a mobile app that allows user to upload historic photos of everyday places. It now has close to 100,000 photos and has inked deals with some major institutions, such as the
Museum of New York City and the
Free Library of Philadelphia.
"It's actually going really well," Glauberman says.
Source: Steve Glauberman, CEO of Enlighten
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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