Adrenaline Commerce gains traction in e-commerce

Wednesday, October 27, 2010 | Source: Concentrate

Joe Minock really liked the name Adrenaline Commerce for his new startup, but like turned to love when he saw the URL was still available. One year later the Ann Arbor-based e-commerce firm is gaining traction, and, getting ready to make its first hires.

Adrenaline Commerce, which calls the Tech Brewery home, creates software platforms for businesses to sell their products online. Minock and his team of four (two co-founders and two independent contractors) saw a need to help small businesses that normally don't have anything to do with the Internet expand into the venue.

One of those companies is Rider's Hobby Shop. The Ypsilanti-based retailer of model planes and the like formerly had just a simple, static webpage. Adrenaline Commerce is about to help the retailer put its entire catalog of products online later this year.

"We'll have about 7,000 products online when we launch," Minock says.

Projects like this and more have allowed Adrenaline Commerce to grow its budding business by 100 percent over the last four months. Minock expects that to continue, which should allow him to bring the two independent contractors on as employees within the next year.

"We've seen strong growth going forward," Minock says.

Source: Joe Minock, co-founder of Adrenaline Commerce
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.