Clarity Quest Marketing capitalizes on patience, focus

For more than a decade, Christine Slocumb has been spreading the good word about her clients at Clarity Quest Marketing. And she has learned a thing or two about running a PR firm over that time.

"Don't worry about the first two years," Slocumb says. "The first two years are the most difficult. Also, over 15 years you will have a few years that are lean and mean."

Ann Arbor-based Clarity Quest is celebrating its 15th anniversary this month. The company has 20 employees and an intern between its home base in Ann Arbor and offices in Connecticut and Seattle. Its revenue is up 25 percent last year, and that's on top of a 23 percent increase the year before that. Slocumb wants to hit 30 percent revenue growth this year as her firm's work grows across the U.S.

"We have some of our first clients in Silicon Valley now," Slocumb says. "That's a region I always wanted to tap into."

Slocumb suggest other small companies focus on a handful of things to really grow and establish themselves: patience, perseverance, hard work and finding a niche. Clarity Quest Marketing has sharpened its focus in its later years to concentrate on work in healthcare IT firms. That specialization has really allowed the company to grow in recent years.

"That really paid off for us," Slocumb says.

Source: Christine Slocumb, president of Clarity Quest Marketing
Writer: Jon Zemke

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