Remember
Lindsay Blackwell, the recent University of Michigan graduate who last year launched a social media campaign to be hired as U-M's new social media director? Derek Mehraban remembers. And although Blackwell didn't get the job, she did land one with Mehraban's firm,
Ingenex Digital Marketing.
The downtown Ann Arbor-based Internet marketing firm has experienced some steady growth thanks to its expansion into social media work. The 6-year-old company has hired three people over the last year, including Blackwell who is heading up the firm's social media efforts.
"The clients just love her,"
Mehraban says. "Our social media work has really increased. That was a big stride we took in one direction."
Ingenex Digital Marketing is also launching a buzz tour, featuring a restored 1972 VW camping bus. The Digital Bus will come with Wi-Fi and a number of other digital technology options and tour across Michigan and beyond.
"We're going to go on a summer tour of Ann Arbor, Detroit and perhaps New York," Mehraban says. "It's all part of our plan to create buzz."
Source: Derek Mehraban, CEO of Ingenex Digital Marketing
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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