Last year, myfab5 spent its time launching the prototype of its social media software and figuring out its viability. This spring, the start-up is launching a more comprehensive Beta version with the aim of spreading its use across the region.
The Ann Arbor-based start-up is creating an Internet/mobile platform that helps people rate and find eateries and retail businesses. Its secret sauce is it lets users name their top five businesses according to category, such as best pizza places or Chinese food.
"All the signs (from last year's prototype) were good," says Omeid Seirafi-Pour, co-founder & CEO of
myfab5. "This could work. All of the evidence supported the idea that the ranking system would work."
The Beta version is more comprehensive that it includes a better web presence and a recently released iPhone app. The new app is focusing on the Ann Arbor and Metro Detroit markets. "We want to know what markets will be the best markets for myfab5 and it can best serve them," Seirafi-Pour says.
The 1-year-old company employs a team of three co-founders and a half dozen of independent contractors. It calls the University of Michigan student small business incubator
TechArb home. Seirafi-Pour expects to hire two or three people later this year.
Source: Omeid Seirafi-Pour, co-founder & CEO of myfab5
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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