PWB Marketing & Communications had one goal in 2009: stay in business. The Ann Arbor-based firm accomplished that and more, beginning a web-based rebound last year that is carrying through today.
The 28-year-old company has watched its definition of integrated marketing evolve and broaden. This has prompted it to find new ways to integrate online and traditional media, such as making sure social media and billboards are on the same page.
"There are ways to brand your YouTube page so it looks like your website and its brand," says Sean Hickey, COO of
PWB Marketing & Communications. "There are a lot of doors to the message now. You have to make sure all of your doors are covered."
PWB Marketing & Communications' new philosophy has allowed it to hire one person to focus on social media over the last year as it has added new clients and grown business with existing ones. The agency expects to add a few more staffers this year as it continues to expand its client list and even bring a few dormant accounts back to life.
Source: Sean Hickey, COO of PWB Marketing & CommunicationsWriter: Jon Zemke
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