Steve Aiello worked in consulting for several years and was never happy. Well, at least as never as happy as he wanted to be in his job. For years he worked with firms trying to figure out a better way to run their business. He did good work but was never totally satisfied with it.
"I was never really happy with the results we got," Aiello says. "They were soft, and not what we really wanted to give them."
So he decided to launch his own startup, Simple Continuity. The downtown Ann Arbor-based company, it calls
Ann Arbor SPARK’s incubator home, is developing a software-as-a-service platform that helps businesses perform a better risk analysis. Its being branded as RADAR and is focused on providing more cost-effective and time-efficient compliance with federal regulations.
"Think of it as a
TurboTax for risk assessment," Aiello says.
Simple Continuity's team of four people recently won the Best of Boot Camp at Ann Arbor SPARK's 27th Entrepreneur Boot Camp. That team is currently beta testing the platform with the firm’s first customers and is aiming to launch it publicly soon.
"We're looking to launch it in 60-90 days," Aiello says.
Source: Steve Aiello, founder of Simple Continuity
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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