SimuQuest builds software from mathematical models; 40% sales growth last year

Wednesday, March 30, 2011 | Source: Concentrate

The story of SimuQuest is a testament to the idea of "I can do it better." When it came to developing mathematical models for software creation, the company's founder, John Mills, decided he could do it one better than his former employer. Today he is preparing for a significant growth spurt after taking on the marketing efforts for his Ann Arbor-based firm.

SimuQuest's software tools enable a shift from manual coding to the automatic generation of software from mathematical models. The company's special sauce lies in providing the final step to enable generation of fully integrated software making the solution a viable reality for clients, such as manufacturers of everyday electronic devices.

"I see this paradigm taking off," Mills says. "We have really been pushing some unique ideas."

Which means SimuQuest has been faring well. The nearly 10-year-old company has added two people over the last two years, expanding its staff to six employees and a handful of independent contractors. It has also pushed its revenue from $600,000 to $850,000 last year and expects to cross the $1 million mark in 2011.

Helping this along is the ability of Mills and his team to sell their product. Mills has undertaken sales training and plans to launch a digital marketing campaign this year with a number of new tools, such as a fresh website. He expects these efforts to double the company's income by the end of next year.

Source: John Mills, president & CEO of SimuQuest
Writer: Jon Zemke

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