Web sites can boost support for nonprofits, Ann Arbor firm finds

Ann Arbor's highly successful ForeSee Results sees some help for nonprofits coming from the Internet.

Excerpt:

The effort nonprofits put into their Web sites could pay off in donations, volunteers and word-of-mouth brand advertisement, according to a new study.

Visitors to nonprofit Web sites are more likely to give money and time and to recommend the nonprofit to others if they are satisfied with their online experience.

An inaugural study conducted by Ann Arbor-based ForeSee Results gauged the satisfaction of more than 2,000 survey respondents who visited nonprofit Web sites.

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Related Company

  • ForeSee Results
    2500 Green Rd., Suite 400
    Ann Arbor, Michigan 48105 Website
    How are we doing? Are our customers happy? When big companies like Bed Bath & Beyond and Harley Davidson want to know, they turn to Ann Arbor-based ForeSee Results. The company specializes in tracking online customer satisfaction.