Ann Arbor digital marketing firm Ingenex builds search-optimized profiles

Ann Arbor's Ingenex is building up its profile by building profiles for others on sites like LinkedIn.

Excerpt:

In a nod to the increasing importance of leveraging search engine optimization to improve the visibility of professional social networking profiles, an Ann Arbor digital marketing firm is offering to build profiles for a fee.

Ingenex Digital Marketing has created a new service, the Web site SocialHarbor.com, where individuals and companies can create profiles. The company then offers to harvest profile information provided by clients on Social Harbor and created a search engine optimized profile on sites like LinkedIn and AboutUs.org.

Ingenex CEO Derek Mehraban said the service offers "an incredible instant search engine optimization boost" for professionals in fields such as accounting and law, where improved Web visibility can mean additional clients.

"So many people, they know they should be on LinkedIn, but they don't know how to do it," he said.

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