Gas Station TV is well on its way to becoming an American household name, or at least a ubiquitous brand in gas stations across the U.S.
The downtown Birmingam-based business, also known as GSTV, specializes in providing TV advertising at gas stations aimed at motorists filling up. The 6-year-old company's gas station fuel pump TVs capture a couple of minutes of downtime when patrons are fueling their vehicles. These TVs can be found in just about every major metro area in North America and the company continues to blanket the continent with its growth.
"The media world is changing," says
David Leider, CEO of
Gas Station TV. "The traditional media broadcast is not meeting the expectations of the past. DVR is going to penetrate 50 percent of the market by the end of this year and more people will fast forward through commercials."
Gas station patrons can't fast forward through
Gas Station TV's commercials while filling up. It's why the company has spread into markets like Milwaukee, Baltimore, Columbus, Albuquerque, South Bend and Grand Rapids. Gas Station TV is also looking to add Las Vegas, Salt Lake City, and Harrisburg over the next year.
"The business has been very strong," Leider says. "We have added 300 stations this year and we have expanded into new markets."
This market growth has allowed Gas Station TV to significantly increase its employee base, hiring 28 people over the last year. It currently has a staff of 79 employees and one intern and has job postings for 11 more positions.
Source: David Leider, CEO of Gas Station TV
Writer: Jon Zemke
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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