Ignite XDS has been working in marketing since 1988, enduring its fair share of ups and downs. Today the Brighton-based firm is on the upswing thanks to a recently expanded team.
The company has added 10 new hires over the last year, primarily in social media, content creation, design, and software development positions. It now has a staff of 17 people, which its management describes as the best ones for the job.
"That has been our focus for the last year," says Kayla Lipon, director of brand strategies for
Ignite XDS.
That has allowed it to grow its revenue by 18.6 percent in 2015, and it's on target for similar growth this year.
"We have consistently grown the company over the past few years," Lipon says. "It has been a progressive trend upwards."
That growth is powered by new clients and some new work from existing clients. Ignite XDS has worked with manufacturers for years. It has also grown a significant presence with automotive dealers.
One of its newest clients is
Whitmore Lake Public Schools. The company recently redid the school district’s website aimed at energizing the school district’s initiative to increase student enrollment through better branding and showing off its assets and community involvement.
"We are working with them to explore the educational space," Lipon says. "We are looking at a few other opportunities in that space."
Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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