Pure Michigan, right? Well, up here, that’s being translated into "Great Waters," a local branding campaign that seems to be working well to bring in the out-of-staters.
Excerpt: Tourism business in the heart of the state’s Upper Peninsula has nearly doubled revenue over 2010 in part due to The Great Waters, a regional economic development plan promoting tourism by creating a brand for the Eastern Upper Peninsula.
Halfway Lake Resort posted the best August ever and the second best July in 2011.
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Source: Sault Ste. Marie Evening News
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