3 metro Detroit companies collaborate to launch freight logistics app, Badger Freight Tracking

Badger, a Troy logistics firm, is releasing a logistics management mobile app meant for both freight companies and third-party logistics management firms.

The Badger Freight Tracking app promotes itself as a reliable, timely and hassle-free platform to track freight moving from Point A to Point B and back again. Badger also says its mobile app offers services at a fraction of the price of traditional GPS systems.

"Most trucking companies have many ways to track their trucks," says Parker Stallard, founder & CEO of Badger. He adds that when moving freight, "no one uses just one trucking company."

Badger is meant to bring some uniformity to that. The app features an open shipment dashboard for users to monitor the overall shipping process. Its simple and responsive user interface allows clients to easily view their supply chain in transit in real time, including everything from a shipment’s origin, destination, and completion to its schedule, delays, and automatically updated delivery ETAs.

"We wanted to make it extremely cheap at $99 a month," Stallard says. "It doesn't matter how big your company is or how much you ship."

Badger developed the Badger Freight Tracking app with Detroit-based Detroit Labs and Royal Oak-based iWerk. BMK Solutions managed the business intelligence and integration. Badger currently employs a team of six people to run the app and has 78 companies on board. It's aiming to hit 1,100 customers by the end of the year.

Source: Parker Stallard, founder & CEO of Badger
Writer: Jon Zemke

Read more about Metro Detroit's growing entrepreneurial ecosystem at SEMichiganStartup.com.
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