Your People has always been the boutique public relations agency that could. The Huntington Woods-based firm started from Lynne Golodner's kitchen table and has lived there for most of its nine years. Now it’s adding a few more kitchen tables.
Your People recently hired two people (an executive assistant and a marketing manager) to round its team out to five people. While many companies get offices to accommodate that sort of growth, Golodner is keeping it at the kitchen table to help ensure a better, more personal connection with clients. So the new hires will also work from kitchen tables.
"I still really like the kitchen-table model," Golodner says. "It's a special person that can work on their own and still be a part of the team."
Your People has carved out its niche by finding a way to offer public relations services on a cost-effective model. Their services range from helping build marketing strategies for small businesses to giving individuals pointers on how best to tell their story. The idea is to make such services more accessible to everyone.
"I have always believed that everybody needs PR, but not everyone can afford a PR agency," Golodner says.
The new hires will help Golodner and her team do everything from providing more marketing services to arranging and selling more seminars, retreats, and speaking gigs.
"I needed some people on the team who are focused on this," Golodner says. "It's hard for just me to juggle five things at a time."
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