Denise Krumm knew her dance business had kicked into high gear when her customers lined the hallways, waiting for the next class.
"I looked at my husband and said, 'we're packed in here like sardines,'" she says. "I knew we needed to expand."
In October, Krumm unveiled the new, expanded location for Kick It Out Dance Studio
at 1760 E. Grand River Ave., in East Lansing. Just a mile or so from her original studio on Haslett Road, the new space more than doubles the studio's square footage from 1,000 to 2,200, and enables Krumm to continue offering dance and fitness programs to students of all ages and abilities.
Krumm launched Kick It Out Dance in July 2012. Starting her own studio was a natural progression in her life-long pursuit of dance and allowed her to coach, teach and educate others in the art of dance.
Kick It Out started with 14 students. In the second year Krumm counted 35. In 2014, 63 students came to Krumm's studio for courses in jazz, hip hop, tap, lyrical, contemporary and ballet, as well as fitness courses and workouts in Zumba, Zumba Toning, pound fit, and PiYo. Courses are tailored for students ages 2 through adult, and can follow both recreational and competitive pathways.
"Everybody has something to offer and to bring to the program," says Krumm. "That's part of our philosophy. I came from a very family-oriented studio and try to carry that through with my own business."
Krumm painted her new studio in her signature colors of dark purple and neon green. The bright, airy space includes two studio rooms with custom-built sprung dance sub floors, additional studios with Harlequin Cascade Marley floors, a spacious lobby, and rooms for students to do homework and store their personal items. Visitors and waiting parents can enjoy music, television and WiFi in the lobby.
"People just love the new studio," says Krumm. "It's a nice feeling to hear people say 'wow, this is nice.'"
The studio has added six employees since opening two years ago. The current staff of 13 includes six dance instructors, two assistant dance instructors and five fitness instructors.
Source: Denise Krumm, Owner and Director, Kick It Out Dance Studio
Writer: Ann Kammerer, Development News Editor