Medical entrepreneur sets sights on Greater Lansing

In a region that often laments the "brain drain" of local talent, one entrepreneur is bucking the trend by setting her sights on the local eye care industry.
 
In mid-July, Dr. Jamie Norton purchased an existing eye care business and positioned a newly rebranded practice to grow and provide vision care for the local community.

Located at 4660 S. Hagadorn Road in the East Lansing Eyde Building, Norton Eye Care occupies about 3,000 square feet, employs four staff, and serves about 3,000 patients.
 
"This is exactly where I need to be to take care of people and start my practice," says Norton. "I want to be accessible and available to patients with hours that are convenient for them."
 
Norton graduated from the Michigan College of Optometry at Ferris State University and has been a practicing optometrist in Greater Lansing for more than six years. During that time, the Alpena native became increasingly attached to her patients as well where she lived and worked.
 
"My husband and I considered moving to a different area to open up a practice, but I'm very comfortable and happy here," says Norton. "It's hard to think of not being here to take care of my patients."
 
Norton sees patients of all ages beginning with children as young as 6 months old. Her certified optical team has more than 60 years of combined experience, and provides assistance with eye care and eye wear needs.
 
Norton's office suite is on the first floor of a six-story building populated with medical and like-minded service professionals. That, she says, adds to the convenience factor, with many of her patients stopping in after other appointments with questions on eye wear or eye care. The practice boasts one of the largest eye wear dispensaries in the area with more than 500 selections, including brands such as Gucci, Ogi and Vera Wang.
 
"It's a very modern in here," says Norton. "We have lots of windows and open spaces for people to move around." 
 
Source: Dr. Jamie Norton, Owner, Norton Eye Care
Writer: Ann Kammerer, Development News Editor
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