Coco’s Off the Rack may have just opened in September, but Colleen Adams has been in the wedding gown business for decades.
“It started with me just really just loving fashion,” Adams says. “I started out working retail in different places, and before Lett’s went out of business I worked there. I decided it was time to branch out and do something on my own.”
That “something” became Coco’s Off the Rack on Lake Lansing Road in
East Lansing. The 2,000 square foot store not only sells bridal dresses, but also prom, ready-to-wear, and offers alterations.
Though only open for a couple of months, Adams has already been busy with brides and other shoppers. The bustle has validated her decision to open in Lansing, even though she considered other options.
“Originally, I looed around at Novi because that’s were I live,” says Adams. “The more I thought about it, it seemed more reasonable to come to Lansing, because I’ve been working here since 1993.”
In addition to Adams the store currently employs one part-time employee, and Adams plans to soon hire two additional staffers. Coco’s will be hosting an open house this Saturday, along with her neighbors, Ann’s Dance Studio, Cutters’ Point and Magic BJJ Martial Arts Center.
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