Things are taking shape for Loren Long.
In June, the owner of Curvaceous Lingerie
will move from a 250-square foot location inside the Wedding Bell in Okemos to a new 900-square-foot store in Old Town. It's a move, Long says, that allows her to stock and display a larger variety of merchandise. And it's a move that enables her to get a little edgier while retaining her focus on being a lingerie boutique for every woman.
"We offer a nice selection of classy lingerie pieces that you can't find anywhere else around here," says Long. "Bras in hard-to-find sizes are our number one."
Long grew up in Okemos and learned about selecting and fitting undergarments while working in the bridal industry in Florida and South Carolina. She says it never crossed her mind to go into the lingerie business until she was home shopping for a birthday gift with a friend.
"My friend mentioned to me that I knew so much that I could open my own lingerie store," she says. "I knew then she was right and that it would be a perfect fit."
Curvaceous Boutique originally opened in November 2012 and currently offers a more extensive range of lingerie sizes than a typical department store, including bra sizes 28-46, A-KK cup, and lingerie from small to plus.
"We're also a store for someone who wants a special nightie," says Long. "Lots of customers come in and say they're traveling with girlfriends or a couple and they want cute pajamas that aren't too revealing or sexy."
Curvaceous Lingerie will move into the retail space adjacent to the soon-to-relocate Grace Boutique of Old Town
at 509 E. Grand River. Once ensconced, Long plans to introduce a lingerie line that mimics retro style with a pin-up flare. She also hopes to add one or two employees and to host events that include private parties, ladies nights out, and mini-boudoir photo sessions.
"Old Town has this dynamic energy," says Long. "My family is artsy, so it's a place where I feel really at home."
Source: Loren Long, Owner, Curvaceous Lingerie
Writer: Ann Kammerer, Development News Editor