Approvals: Check. Painting: Check. Equipment: Check.
And by late summer or early fall, thirsty customers can check out a variety of brews at the Allen Market Place
through a temporary "to-go" taproom of Sleepwalker Spirits and Ale.
"Our intent is to emulate 'pop-up' bars and restaurants that have appeared in large cities across the U.S.," says CEO Matt Jason of the work-in-progress. "These typically open for several months at a time, often to bring attention to a larger, already established business or to promote a future bar or restaurant."
In Sleepwalker's case, the 200-square foot taproom at 1629 E. Kalamazoo St. will preview plans for a full-sized brewery and distillery that Jason and his business partner Jeremy Sprague hope to open in the coming year.
Jason believes Sleepwalker's taproom will be the first of its kind in Michigan. He says while not technically part of the Allen Street Farmer's market, the market place location will attract customers for take-out craft beers in growlers, howlers and kegs. Customers will also be able to pair their beer and market finds with savory selections from Red's Smokehouse—a local barbecue establishment that shares kitchen space with Sleepwalker's.
"It will be good synergy with beer and barbecue to go," says Jason. "And like things at the market, our brews will include local ingredients and reflect seasonal changes."
While the exact timeline is pending federal approval, Jason says once open, the taproom will brew and distribute limited quantities of European and American-inspired craft beers. Plans for open hours include farmer's market Wednesdays, Friday afternoons, and to-be-determined weekend times.
"We've gone through all the hoops and are just waiting to hear back," says Jason who has received local and state approvals for the establishment. "The situation at the market is really unique. We're excited."
Since December 2013, Jason and Sprague have focused on fundraising and development for the community-owned business. The two have sought out and attracted 30 individual investors, and are more than halfway toward their $150,000 Kickstarter goal. Eventually, Jason and Sprague would like to build out a 3,000-square foot brick-and-mortar space on the East side or within Lansing's urban core.
"This is a great opportunity and fit for us," says Jason of the Allen Market Place location. "We'll be needing more time to finish our capitalization, so in the meantime, this spot gives us some more exposure and chance to grow."
Source: Matt Jason, CEO, Sleepwalker Spirits and Ale
Writer: Ann Kammerer, Development News Editor