Lauren Colton was among the first people on board when Gravity Works
set up shop in Old Town in 2009. Today, she is one of 17 on staff, with six new talents joining the design and development company in the past year.
Located at 1132 N. Washington Ave., Gravity Works continues to expand its universe of providing graphic design, website and mobile app work. With the recent acquisition of the former Love Betti antique shop, Gravity Works doubled its footprint to nearly 3,150 square feet. Once a small shop two doors from a streetlight, Gravity Works today illuminates corner real estate, providing frontage and visibility for a growing list of clients.
"The main thing is we want to have a space that supports the size and culture of our team," says Colton, information architect and business development strategist. "The new space supports that, and it supports clients coming onsite and being with us for longer stretches."
Gravity Works began their office transformation in late 2014 by knocking down and putting up walls, and accentuating the classic Old Town elements of plank floors, exposed brick and tin ceilings. The remodeling involved creating several private rooms with doors—something new to Gravity Works office culture.
"We have conference areas but they're open," says Colton. "It's nice for collaboration to have that open environment, but it's nice to have a closed space to sit down with a client for a long conversation."
Each of the three new private rooms has been named and decked out by employee teams. Themes include the Science Room, the Star Wars Room and the Video Game Room. New interior décor in other parts of the office includes a built-in couch and gaming area for employee breaks.
"It's a space that really gets everyone working together," says Colton. "It fosters bonding and forward thinking and looking ahead to what we want to become next."
Gravity Works originally took off with just 10 clients. At last count, the company serves 60 clients statewide with services that help an organization communicate, promote and connect with targeted audiences and customers.
"We started with the idea that design and development go hand-in-hand," says Colton. "You see a lot of companies that outsource development to India, or companies that outsource design. We can make a customized product by having those functions side-by-side."
Source: Lauren Colton, IA and Business Development Strategist, Gravity Works
Writer: Ann Kammerer, News Editor
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