A specialty paint line, new digs and an ever-growing interest in "vintagey" décor led owners of the popular Bungalow 47
in Williamston to expand their horizons by opening a second store on the same city block.
While home décor and furnishings stayed put in the original store, the owners moved clothing, accessories and anything wearable to a storefront across the street. 47 Style
opened last November—close to four years after owners Jill Rinner and Chantelle Deimling opened Bungalow 47.
"We simply outgrew our space," says Store Manager Lynne Nyberg. "Our original store was less than 1,000-square feet, so with all the vintage furniture and home décor and jewelry we carried, it was just too much for our customers to take in."
Nyberg says the owners seized the opportunity to move into the storefront on Grand River Avenue that had sat vacant for more than a year. The boutique offers accessories such as tops, scarves, boots, shoes, belts, socks, jewelry, gift items and other unique merchandise curated from across the United States. The original store will carry painted chairs, dressers, vanities, buffets, tables and other vintage furniture artistically repurposed and merchandised by staff.
Bungalow 47 will also carry a line of chalk and clay paint for do-it-yourselfers. The paint comes in 16 colors and holds the distinction of being expressly developed in cooperation with Junk Gypsies
—a company out of Texas. The paint line was recently introduced at the annual Round Top Antiques Fair
in Texas and will be marketed nationwide.
"We've been really focused on getting this new paint line out," says Nyberg. "The beauty of chalk and clay paint is that it can be painted on any surface without a lot of prep. It's fun, too, because you can do distressing, layer different colors, and sand it down. You can do-it-yourself and offer workshops, too."
The original Bungalow 47 Style is located at 118 W. Grand River and faces the new 47 Style at 141 W. Grand River. About a dozen people work between the two stores, with four staff added since the November expansion.
Source: Lynne Nyberg, Store Manager, Bungalow 47 and 47 Style
Writer: Ann Kammerer, News Editor
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