Good Fruit Video and Advanced Multimedia become business roommates through new shared space

Two video production companies that have shared talents, equipment and vision will now share a physical space on Lansing's southside.
Good Fruit Video and Advanced Multimedia recently agreed to jointly lease a 1,980 square foot space at 5300 S. Pennsylvania Ave. Good Fruit—a media production firm—
will relocate this June from its current location in REO Town, while Advanced Multimedia—a video, audio and film production rental company—will move from its long-time location in the Frandor Shopping Center.
Kraig Westfall, co-owner of Good Fruit, says he and co-owner Justin Caine have continually rented higher end production equipment from Advanced Media, and periodically serve shared clients. Becoming business roommates, he says, will strengthen the synergy between the two companies, foster growth, and contribute to the everyday ease and nimbleness of doing video work—sometimes on quick turns.
"This move will help us to realize our vision to be a news room for hire by businesses," says Westfall. "As we like to say 'call us at 9 a.m. for your grand opening at noon and we'll have it on your YouTube by 4 p.m."
Dave St. George, owner of Advanced Multimedia, expresses a similar sentiment.
"We're excited to be with Kraig and Justin," says St. George. "It will be a wonderful, symbiotic relationship, and we're happy that we're able to continue to service the residents and business community of Lansing."
Westfall says Good Fruit will occupy one half of the end-cap storefront, while Advanced Multimedia will operate in the other. The space will feature a shared open area, a conference room, and three edit bays or suites. And the big headline, Westfall says, is that staff and clients no longer have to go upstairs and downstairs to haul equipment or do business since everything will be all on one floor.
"This move will really allow us to take things to the next level," says Westfall. "We're just a small, tucked away place right now. If everything takes off, the plan is to add staff. It's the next step. It's time to grow."
Source: Kraig Westfall, Co-owner, Good Fruit Video; David St. George, Owner, Advanced Media
Writer: Ann Kammerer, News Editor
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