This February, Michigan Creative
will celebrate three years of business, job creation, and new digs at the Center for New Enterprise Opportunity, 934 Clark Street in Lansing. It's a move, CEO Town says, that reflects his philosophy of always being there to provide expert creative services to Michigan businesses.
"It would be silly for us to get a space and be a company all by ourselves," says Town as he reflects on the value of occupying the third floor of co-working space at the NEO Center. "We're around so many people here who have a passion for the local area. It's a perfect fit, and it feels like we've been here forever."
Town, his staff of eight part-timers, and his first-ever full-time employee, Melissa Meschke, relocated from East Lansing's Technology and Innovation Center to Clark Street on Dec. 1. A grand opening is in the works for Feb. 20, with a program chock-full of speakers and presentations that celebrate good things happening in Michigan.
As a full-service marketing company specializing in web design and video production, Michigan Creative also offers branding, social marketing, and creative strategies for leveraging the often slim- to none-marketing budgets of any Michigan business.
"We want to be unique and not just be 'that marketing company,'" says Town. "Our goal is to be long-time partners with companies we work with. We'd even like to place employees within companies once a week as a resource to help with marketing and business decisions."
Town says he envisions Michigan Creative as a 100-person company in as little as five years, with employees who live and raise families in mid-Michigan.
"Right now, we're a marketing company, but we hope to become a business development company too," says Town. "We just want to employ a lot of people and help them to stick around."
Source: Brian Town, CEO and Owner, Michigan Creative
Writer: Ann Kammerer, Development News Editor