Being cutting edge doesn’t necessarily mean looking futuristic. The newest bar to join the family that includes The Tin Can, Harem and The Loft on Michigan Avenue will prove exactly that.
The owners of
Taps 25 will weave social media technology into their new bar that will otherwise look and feel very much like a good, old-fashioned beer pub.
“It will be a classic style pub,” says Jerome White, who owns the new bar along with his partner Doug Johns, “but with a very tech savvy feeling to it.”
With a bar handmade from 125-year old reclaimed barn wood, patrons will feel right at home while tweeting and updating from their seats. A large TV monitor will display a live stream of tweets with the hashtag #Taps25, and messages mentioning @Taps25.
“Not only will you be able to see what you’re tweeting in front of your face,” says White, “but you’ll also be telling people about the bar while you’re there.”
Taps 25 will also offer Facebook-based discounts for interacting with the bar.
“My company
The Media Advantage specializes in digital media and social media,” White says. “This will be one of the models we use to see how the medium is growing.”
Visitors to the 800 square foot bar will enjoy 26 rotating beers on tap that will range from classic domestics to imports to Michigan favorites. It will be staffed by a combination of existing employees from White and Johns’ other bars, as well as around four new employees. Taps 25 is expected to open in mid-April.
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