There’s a new public relations firm in Lansing,
Chuniq PR. The new business is the brainchild of MSU Alum and Flint native, Zaneta Chuniq Inpower. After working at a Detroit-based firm, Inpower decided it was time to break out on her own.
“It’s an industry you can earn a lot though experience, but it also takes a lot of gusto,” she says. “I’m very ambitious, and I saw the best thing for me was to open my own business.”
Even though she got her start in Detroit and already has clients around the country in cities such as Dallas and Houston, she had no doubts about where Chuniq PR would be located.
“The Lansing area has so much vibrancy,” she says. “It has not only students, but also a lot of really experienced PR professionals. It is a strong area for those who are practicing PR.”
Inpower says the goal of Chuniq PR is to help businesses increase their brand awareness and value. She has also made a commitment to supporting youth-focused non-profits with the business’ proceeds.
Inpower hopes to set up a downtown office in the next three to four years. She currently works with interns and plans to hire two permanent staff members before the end of 2012.
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