Friendly Heating and Cooling is now in it’s eleventh year in Lansing and is entering a new phase. Owner Michael Sobczyk has escalated his social media presence and is now looking to hire a new technician and a sales person to help manage the new work.
“We’re a pretty small company, but we’re looking to grow a little,” says Sobczyk. “We’ve had a website since 2001, but we’ve never done much with it. We’re trying to get our feet wet with marketing and social media.”
In addition to his recent social media effort, including his informative heating and cooling blog, Sobczyk believes his growth can be attributed to the quality of his work, which he backs up with a unique, three-year warranty.
“We’re the only company in Lansing that offers a three-year warranty on parts and labor,” Sobczyk says. “We’re confident in knowing we’re going to do the right job, and we want our customers to feel confident that they are getting the best repair.”
Sobczyk hopes the additional technician and salesperson will help him manage his growing clientele, as well as allow him to continue his new focus on marketing.
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