New academy for high schoolers peaks interest in insurance careers

High school students in Ingham County can prepare for careers in the growing insurance industry and earn college credit through a new one-year program unveiled by the Ingham Intermediate School District, Lansing School District, Accident Fund Insurance of America, and the Insuring MI Future Coalition.
 
Available to high school juniors and seniors, the Insurance Leadership Academy provides students the chance to learn about the insurance industry by attending classes three days a week at the Capital Area Career Center or Lansing Eastern High School. Students will also spend two days a week at Accident Fund Insurance where they will job shadow, participate in presentations, and learn job skills.
 
"The insurance industry is facing a future crisis since nearly 40 percent of our workforce in Michigan is 55 or older," says Lori Conartan, communications director for the Insurance Institute of Michigan. "We see a big need to attract young people to our industry."
 
One of the bigger challenges in building that future workforce, Conartan says, is changing the perception of insurance careers as boring or "last resort."
 
"But when they're able to look at it closer, they see the challenges and opportunities," says Conartan. "Jobs in insurance are rewarding because you're helping people. There are a wide variety of jobs, too, likes sales, accounting, IT and marketing."
 
Attorneys, fraud investigators and web masters also find employment within the industry. Mid-Michigan boasts about 6,800 jobs in insurance, as well as a 17 percent job growth in Eaton, Clinton and Ingham counties from 2010 to 2014. The U.S. Bureau of Labor Statistics projects a 7.4 percent growth for insurance-related jobs in Greater Lansing from 2010 to 2020, while Michigan Labor Market Information reports an average annual wage of $55,000 for the tri-country area.
 
Conartan says the new Insurance Leadership Academy is a win all the way around.
 
"It's a win for students who are exposed to a great career," she says. "It's a win for the industry since students at a younger age are getting to know about careers in insurance. And it's a win for parents since the program provides nine free credits toward college."
 
The program is modeled after an Eaton County collaboration between Eaton RESA and Farm Bureau insurance. The Insuring MI Future Coalition members are the Insurance Institute of Michigan, Michigan Association of Insurance Agents, Michigan Association of Health Plans, Blue Cross Blue Shield, Life Insurance Association of Michigan, and Department of Insurance and Financial Services.
 
Sources: Lori Conarton, Communications Director, Insurance Institute of America
Writer: Ann Kammerer, News Editor
    
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