Two small businesses with a proclivity for helping other businesses grow have formed a strategic alliance to expand their reach and broaden their services.
After working together for several years, Lansing-based Michigan Creative
and Amplify Communications
made their partnership official in March. Together, the two teams claim more than nine decades of marketing experience, ranging from video production to public relations and digital marketing to brand development—and everything in between.
Brian Town, CEO of Michigan Creative, says he is excited about the opportunity to work with Tom Crawford and Jeff Furman, co-principals of Amplify. He says that while they will both remain separate companies, the alliance will enable both teams to exclusively leverage each other's talents for projects.
"This alliance allows us to really do what we want to do: to help Michigan businesses grow," says Town. "Amplify's knowledge of this industry is extensive and we're excited to be able to offer our clients even more marketing knowledge than we were able to before."
Michigan Creative will celebrate five years as a small business this year, while the co-principals at Amplify have been involved in the marketing and advertising business for more than 30. Employee-wise, Michigan Creative has created a dozen jobs since opening the doors for business, while Amplify operates with two staff.
"For this size of market, there are just so many marketing agencies that are all competing with one another, it made sense to form an alliance with Michigan Creative," says Jeff Furman, Amplify Communications co-principal. "We have our strengths and they have theirs. Ultimately, our clients are going to truly benefit from this joint effort."
Source: Brian Town, CEO of Michigan Creative
Writer: Ann Kammerer, News Editor
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