Although the sign on the outside of Atalie Buyck's shop is somewhat new, everything inside isn't.
In early summer, Buyck finally decided to hang a shingle on the front of Thriftique—a business she moved to REO Town about three years ago. She'd been carrying the professionally-made sign in and out of her shop most days, remembering how it had attracted attention at her previous location near S. Cedar and Holmes.
"They say that signage can be 80 percent of the business," says Buyck. "I've always believed that mantra but I hadn't been living it. I did notice a huge difference when I finally had the sign put up, and people saying to me 'I didn't even know you were here.'"
A peek through the picture window at 1137 S. Washington reveals a well-curated mix of collectibles, vintage clothing and housewares. It's a blend that lends itself to a niche Buyck calls "departmentalized thrift"—or quality, reclaimed items organized in aisles and on clean, tidy shelves.
And while she has at least 200,000 items in the storefront that once housed the long-time biz Betty's Buttons, Buyck can tell inquiring customers exactly what she has and point to where it is.
"I hand-pick the majority of my merchandise," says Buyck. "I do a lot of estate buying, and I'm a salvage picker. I pick up anything I think is unique or cool, and I have people who come trade things, too."
Buyck says the backbone of her business is to redo, reuse and recycle. She wants to teach people not to be so hasty with their spending, and to slow down, shop around and look for something that's secondhand or can be reused. What's more, she's in to the boutique side of thrift, providing a heavy dose of customer service and sales that complements her merchandise.
Buyck says she learned the boutique side of the thrifting biz from her grandma, Rachel Green. Originally from Mexico, Green had a passion for secondhand goods that she curated and gave away through frequent trips to poor areas of Mexico and Texas.
"She taught me a passion for quality," says Buyck. "She really invested time in showing me how to find quality in secondhand goods and resale items like linens, dishes and clothes."
Buyck grew up on the Southside and graduated from Michigan State University in 2000 with her bachelor's in criminal justice and psychology. She got into thrifting about 10 years ago working at the previous University Resale Shop on Homer near Frandor. She eventually purchased the store and all its contents, sold off the goods, and founded Thriftique.
Buyck moved to REO Town in 2014 after moving twice: first from a location near Old Town, and the second time from a location on S. Cedar.
"Being here is awesome," she says. "It's historic and near downtown and the space is just right," she says. "When I first got here, it was a little sparse, but now with all the new developments, it's the place to be."
Source: Atalie Buycks, Owner, Thriftique
Writer: Ann Kammerer, News Editor
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