No company can do business for 36 years without amassing history, going through business cycles, and experiencing how clients and consumers change. That longevity, too, comes with a company's ability to continually look ahead and envision what can be.
Since 1980, the Lansing-based Such Video has specialized in video production and motion graphic content. In mid-September, the company took a bold step forward and rebranded to Render Studios—complete with a new mission and vision for the company.
"Our rebranding is a reflection of how we've been seeing our change happening," says Karen Stefl, principal and producer at Render Studios. "It's been an evolution for us, and this represents a re-energized focus on what really matters."
Render Studios will continue to provide strategic creative video for clients, with a special focus on clients and partners who influence economic development and care about their impact on the world. The new mission, Stefl says, serves as a roadmap for the company to concentrate on working with clients who recognize the power of video as a medium for change.
Stefl started at Such Video 22 years ago. Since then, the company has evolved from creating video that relied on huge broadcasting budgets or tens of thousands of VHS tapes being mailed. Today, she says, content is more accessible, and audiences are more savvy and distracted.
"Those factors mean we have to have an elevated creative approach," says Stefl. "We have to think about the strategy behind the 'wow.' Our new brand reflects how we build community with our target audience and how we answer our client's needs."
The company will remain rooted in Lansing's Old Town and continue along the path of producing content from the heart of Mid-Michigan. The new brand comes with a renewed commitment to strategic community change in Greater Lansing and beyond. Render Studios employs six people, including founder and co-leader David Such.
"This shift is affecting how we'll interact, who we'll work with and what we'll do," says Such. "When you're around for 36 years, people think they know you. Render Studios marks a true change for us. People might not know us the way they think they do. We're thrilled to introduce our new brand."
Source: Karen Stefl, Principal and Producer, Render Studios
Writer/Editor: Ann Kammerer, News Editor
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