Michigan State University students have teamed up with students from the University of Michigan to produce a totally unique product.
Turtlecell is a cell phone case that solves the problem of constantly tangled, lost, or broken headphones by storing them right in the case. Its unique design allows the headphones to slide easily in and out for super simple storage.
Turtlecell opened for pre-orders last week and have already received hundreds of orders, even before advertising. They have already received 2 offers for retail sales and expect to be in at least 6,000 stores by Christmas.
Because of this growth, Turtlecell has recently hired an MSU Law Graduate and will be turning to the MSU Career Fair to search out more local talent. "We’ve found some really talented people," says Jeremy Lindlbauer, Director of Sales and Marketing, "and the goal is to grow. We want those really motivated students."
To get where they are, they've utilized many local resources such as The Hatch to provide help with funding, web design, packaging, and more.
With over 100,000 units expected to be produced in the next 3 months, Turtlecell's momentum is not slowing down. They also have plans to produce a case with a battery and eventually have a completely customizable, personal product.
Source: Jeremy Lindlbauer, Turtlecell
Writer: Allison Monroe, Innovation News Editor
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