After teaching High School for ten years, I worked at both Citadel Broadcasting selling radio advertising, and WILX TV selling television advertising. Through these experiences, I got to know a lot of business owners and community leaders, while gaining an understanding of the Lansing market and what it has to offer for advertisers.
After leaving WILX TV, I was working as an independent marketing consultant, when a friend suggested that I read the book Inbound Marketing by Brian Halligan and Dharmesh Shah. Reading that book totally changed my perspective on the advertising and promotion market. It outlines the shift in the way that people are consuming and using information, including advertising. As a result of this, I became obsessed with Social Media and its implications for marketers. So I started subscribing to blogs, reading more books on the topic, following leaders in the industry, and finally took a course to earn my Social Media Specialist Certification, and formed UZoom Media LLC in May of this year.
I have taken what I think is a very practical approach to Social Media consulting. When we meet with clients, we spend a lot of time drilling down to figure out why a company wants to use social media in the first place. We help them really define their business and marketing goals, and then form a strategy to use Social Media tools to help them further those goals. It is so much more than just setting them up on Facebook and Twitter. We formulate a strategy, help define an implementation schedule, provide training, and track their success with defined metrics.
My clients have expressed that they like working with me because I have traditional marketing experience, but also have fresh ideas regarding Social Media and marketing, and the knowledge to implement them. I’ve been told that I “bridge the gap” between the old and the new.
I love my job because it is new and exciting each and every day. I get to meet new people and learn about all kinds of different business models from my clients. And of course, Social Media changes constantly, so it’s a fun challenge to keep up with it.
Follow me on Twitter @annecraft06