A surf shop from Grand Haven has just opened a second store in downtown Traverse City. It's called the
Wet Mitten Surf Shop, and is at 101 N. Park, right next to the Grand Traverse Pie Company.
Wet Mitten is run by two brothers, John and Ben McNeil, who actually are in their first year in business in Grand Haven, having opened the first Wet Mitten there in March. But the northern surfing culture is strong enough that they already were thinking of expansion, and Traverse City was the next natural place to open a store.
"We're very excited for the opportunity to bring Wet Mitten to Traverse City and we want to thank each and every one of our supporters in Grand Haven who made this expansion possible," says Ben McNeil. "We've always loved northern Michigan and are excited to become part of the community and contribute to the strong group of local shops already there."
The Traverse City Wet Mitten Surf Shop opened Nov. 25 and sells stand-up paddle, surf, kite, skim, skate, boogie and longboards, as well as apparel, and Wet Mitten-branded gear and gifts. Lessons and rentals also are available.
And to welcome new customers, they're holding a storewide grand opening sale through Christmas.
"A big thank you to the Traverse City Area Chamber and to many others who have made our transition to Traverse City such a positive one. We look forward to a great first year," says John McNeil.
Writer: Sam Eggleston
Source: Ben and John McNeil, Wet Mitten Surf Shop
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