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Suttons Bay Trading Company, a local spice-blending company located in Northwest Michigan, knows the value of finding ways to keep their business local--especially when it comes to finding great artists.
The company recently announced the completion of a commissioned piece by local area artist Glenn Wolff, which will be used in future marketing efforts. Suttons Bay Trading Company selected Wolff, a popular TC-based graphic artist, after considerable review of the local artistic community.
"Twelve years ago when we started our firm in Fort Wayne, Indiana we considered using Glenn for some illustration work to help establish a Northern Michigan theme," says Kim Pontius, the co-owner of the company along with his wife, Karen. "Moving here and getting to know him personally and having the opportunity to review more of his work really helped us decide this was a great way to promote our company and the Suttons Bay area."
The first piece is based on a fictional character, a spice trader who leaves the Old World for the New World. Several more pieces will develop as the company builds the story, which is based on a novel being developed for children currently being written by Pontius. Future illustrations by Wolff will be used not only for the book but will also begin to appear in all of the companies marketing and branding materials messages and even on their labeling designs.
Writer: Sam Eggleston
Source: Kim Pontius, Suttons Bay Trading Company
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