U.P. featured in Pure Michigan fall campaign

What's happening: Pure Michigan, the state’s travel and tourism campaign, will focus heavily on Upper Peninsula locations and events for the fall season. Numerous locations like Marquette and Copper Harbor will receive their own showcases through paid content with National Geographic, while other options like new commercials and product pairings round out Travel Michigan’s latest campaign.

Keeping it fresh: Travel Michigan is calling the latest update to the advertising campaign “Keep it Fresh,” which will use $2.1 million of advertising in regional media markets from August 1 through November 30 to attract tourists to Michigan. Six local tourism partners are joining in on the campaign, but Travel Marquette is the only one from the Upper Peninsula. 

What they're saying: “We are thrilled to have our region showcased by National Geographic through its partnership with Pure Michigan,” says Susan Estler, CEO of Travel Marquette. “The inclusion of Marquette, the Upper Peninsula and Keweenaw is a testament to the natural beauty and cultural significance of our area. Through this collaboration, we are excited to see a deeper appreciation for Michigan’s environment and a sense of responsibility instilled to preserve these natural treasures for generations to come.”

What's next: Advertisements are rolling out in social media, billboards, radio and more in places like Indianapolis, Milwaukee and St. Louis as part of the campaign. Locally, the 2023 Pure Michigan Fall/Winter tourism guide is available online and in many hotels, chambers of commerce and tourism authorities.
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