E-Loft launches "Business Smarts" series

Success in business is about more than just opening the doors and getting customers to come in and browse. The e-Loft in Marquette, an entrepreneurial-support company, knows this and has developed an education series for businesses title "Business Smarts."

The program will be centered on nine fundamental business issues, ranging from marketing and social media to human resources and business metrics.

"The e-Loft is committed to entrepreneurial success," says Dar Shepherd, project coordinator for the e-Loft. "We bring real life experience and expertise to each business idea and we are excited to develop a business education series that takes business learning to another level."

The series will include specialized training segments designed around a specific business or organization, as well as general education programs that bring business leaders and knowledge experts together to share their perspectives.

"There are so many variables to successful business operations in today's economy, so it is imperative businesses and organizations learn more about themselves, the market and their customers," says Shepherd. "Our Business Smarts series will bring these issues and their management more clearly into focus."

The e-Loft plans to announce the next Business Smarts general business education event this month. For more information, visit their website.

Writer: Sam Eggleston
Source: Dar Shepherd, the e-Loft
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