The 1,600 square foot Hilltop Yoga studio in Old Town Lansing recently changed both its façade — front and back — and its logo.
The new signage on the front and back of the building is much more noticeable than the previous façade. Braced on wire, shaped in a half circle, the colorful foam lettering on the front of the building draws attention. On the 
back, wood and rebar were used to create a similar design.
Mark Hahn, the Old Town recycled artist who’s done much of the artistic, poppy signage for other Old Town businesses like October Moon and Polka Dots, designed the Hilltop signage as well.
“The greatest thing about Mark is that Mark is devoted to Old Town,” says Hilaire Lockwood, owner of Hilltop Yoga. “The scraps of junk that he’s collected have been transformed into this great material.”
Not only did an Old Town artist make the signs, other Old Town business owners helped Lockwood design the signs and the new logo, which is prominently displayed in the front window.
“A lot of people around here have an artistic eye and we really used their help,” she says. “I didn’t want a sign, I wanted are presentation of who we are — fluidity, grace. This definitely was a cooperative effort.”
Source: Hilarie Lockwood, Hilltop Yoga
Ivy Hughes is the managing editor of Capital Gains and can be reached here.
All Photographs © Dave Trumpie
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